Be Keys
Be Keys is a niche computer hardware brand headquartered in Los Angeles, specializing in unique accessories for the keyboard. This project focused on scaling their brand and optimizing their complex fulfillment channels.
The core objective here revolved around the company’s balancing act of appealing to both professional and dedicated gamer markets on Amazon. We utilized AI-harnessing data analysis to build an optimized aesthetic that Be Keys had already adopted for their products, creating an engaging, exciting and highly segmented listing strategy.
Be Keys had minimal traction outside of organic Amazon search, and a huge part of our white-label strategy was to propel the brand into their target audience's world. We achieved this by upping the ante on external traffic strategies, scheduled promotions, and leveraging user-generated content for product credibility.
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